About Our Shop

We have been a locally owned business for over 20 years, and have introduced countless people to the joy of surfing. We have a wide selection of clothing, rentals, and boards.


We offer full day rentals on surfboards, wetsuits, paddleboards, and more.


We sell new surfboards, wetsuits, skateboards, and more.


We sell Santa Cruz Skateboards clothing, as well as our own Cowell’s brand.

Our Location

We are located directly across the street from Cowell’s Beach, one of the best beginner surf spots in the United States. Come surf with us today!


Open 8-5 Daily

30 Front St.

Santa Cruz, CA 95060